Brona O’Boyle has gained 27 years marketing and general management experience in Ireland, Germany and the UK. Brona initially started with the marketing department of Lydon House in Galway, Ireland. This was then followed by a year in Germany on the Irish government/private sector sponsored European Orientation Programme. The programme comprised 6 months language studies and 6 months marketing experience in Eismann, a European-wide home delivery company specialising in frozen food. Brona then relocated to London where she worked for 18 years for the top 4 Marketing Service groups. Her last position in the UK before returning to Ireland five years ago was as a Board Director for The Carlson Marketing Group, the world leader in relationship marketing.

During her time there, Brona worked across all marketing disciplines and in her more recent capacity as Head of Experiential Marketing (Face to Face Brand Experiences), successfully launched two media, namely On-Line Sampling for London Underground and Emote Sensory Marketing - the first ever consultancy of its kind in the UK. Emote generated a great deal of media interest from the international press and the BBC as it was a brave challenge to an advertising world dominated by visual media as in TV, press ads etc.

In addition to driving innovation in a rapidly expanding face to face brand experience market, Brona was charged with the task of generating new business, business development and the management of a head office team of 15 including overall responsibility for up to 2,500 part time contract staff. The demands of a creative business coupled with a substantial people element gave Brona ample opportunity for exposure to a wide range of skills which has resulted in her running her own branding and coaching business in Ireland for the past 4 years.
 

• Director of Experimental Marketing at Carlson Marketing Group with responsibility for turnover in excess of £3m

Media Creation

• Creator and developer of two new media: Emote Sensory Marketing and On Line Sampling for London Underground

Corporate Coach

• Corporate coach and mentor with responsibility to reduce staff turnover across the group as a whole

Talking to the Press

• Specialist in communicating with trade and quality daily journalists and fluent in communicating relevant story ‘hooks’. Achieved high profile through interviews in press which resulted in some key business wins.

Large Project Management

• 11 years experience in managing contract sales and merchandising sales forces, mystery shopper teams, multi million pound road shows and campaigns infused with drama on behalf of a wide cross section of blue chip clients

Staff Motivation

• Achieved high Gallup Employee satisfaction scores for running a highly motivated team. Achieved low staff turnover rate through on job training, mentoring and coaching and ensuring career progression for all.

Selling in UK’s toughest field sales territory

• Experienced sales professional at field level as in the opening of accounts within the independent sector for Cable and Wireless phone card division in central London ( considered to be one of the toughest sales territories in the UK). Achieved award for best sales person for UK -1991

UK Retailer Experience

• Extensive experience of retailers in the UK such as 1-3 year programmes for Tesco, Safeway, Marks and Spencer, Debenhams and Sainsbury’s

• 27 years marketing and department head/general management experience in Ireland, the UK and Germany
• Board Director for The Carlson Marketing Group, UK, world leaders in relationship marketing
• Diploma in Business Studies and Marketing from GMIT, Ireland with a distinction in Marketing
• Diploma in Marketing from The Chartered Institute of Marketing, UK
• Diploma in Personal and Business Coaching from The Irish Life Coach Institute
• Licensed Belbin Team Dynamics Practitioner
• Licensed Myers Briggs Personality Assessor
• Accredited Emotional Intelligence tester by the British Psychology Institute
• Fully trained Image Consultant by the leading Image Consultants in the UK, Aston-Hayes.

• Trained as Corporate Coach and Mentor
• Trained in NLP techniques for interviewing staff
• Trained in Mind Link (technique for hosting of creative brain storms)
• Trained in Seven Habits of Highly Successful People
• Trained in 4 Principles of Management
• Trained in Personal Branding for the Individual in the work place

• Set up the total marketing department for Cartridge World Ireland and built the brand nationally with key stakeholders resulting in award for best franchise of the year 2006

Operation of Virtual Office

• Operated virtual marketing department successfully for Cartridge World Ireland (team members located in 3 different offices)

Setting up of Graduate Training Scheme

• Set up graduate training scheme for Cartridge World Ireland
• Recruited, trained and motivated staff for Cartridge World Ireland

• Coached business owners out of operational comfort zone and into higher level thinking and planning for a diverse range of businesses

• Revamped hundreds of individuals images both privately and at corporate level with extra special skill on creating impact at Board Director Level

Work Shop Facilitator

• Co facilitator of ‘Brand Called You’ weekend programmes for individuals
• Co facilitator of Belbin Team Dynamic Work Shops

Media Appearances

• Frequent media appearances in both local and national media such as TV3, Newstalk, The Independent, The Irish Examiner and The Daily Star